Market Share Report: Ty Montgomery's Stock Is Rising

Target Market Shares

1. Eagles Keep Feeding Zach Ertz and Jordan Matthews

There's not a ton of upside to be had in the Philadelphia Eagles' offense right now given their struggles to do anything even mildly positive. But you can at least find some safety, and that's in Zach Ertz and Jordan Matthews.

Those two combined to gobble half of Carson Wentz's 46 targeted passes on Sunday with 13 for Ertz and 10 for Matthews. It was Ertz's third time in the past four games with 11 or more targets, and Matthews now has at least 10 targets in each of his past five complete games. When they're on the field, you basically know where the ball is going.

The Eagles haven't scored more than 24 points since Week 3, meaning Ertz and Matthews aren't guys to whom you'll want overwhelming exposure in a GPP. But with a matchup on tap against the Baltimore Ravens -- who may be without star cornerback Jimmy Smith -- these are guys who can provide you a solid floor that their respective prices may not fully reflect.

2. Adam Thielen's Still Kicking

Once Stefon Diggs returned from the knee injury that forced him to sit on Thanksgiving, you could have assumed that he would step back into his role as a target monster. He had a 28.2% target market share in the games he had played leading up to that point, so this would have been a fairly logical thought process.

Adam Thielen has given that the nah wave thus far.

In Diggs' two games back, he is yet to hold a standalone lead for the Minnesota Vikings in wide receiver targets. Thielen had nine targets to eight for Diggs in Week 13, and they both had five in Week 14. Neither comes close to tight end Kyle Rudolph's 20 targets over that time, but he's not a question mark in this offense right now. Diggs may be if he can't pull away from Thielen.

We're going to want to target the Vikings' passing offense this week against the Indianapolis Colts, and it's possible the best way to do so is just by plugging in Rudolph. But with the targets Thielen has seen recently, he deserves consideration, as well. Diggs' price of $6,300 on FanDuel is forgiving enough to warrant a look, but Thielen's presence does put a damper on his prospects.

3. Tyreek Hill Continues to Defy Logic

As you're probably aware, it's hard to score fantasy points when you're not on the field. Shocking, I know. But somehow, without the benefit of a halfway acceptable snap rate, Tyreek Hill keeps racking up touchdowns for the Kansas City Chiefs, creating one of the weirder scenarios we've had in fantasy this year.

Hill had six targets in Week 14, his seventh consecutive game with at least five targets. Yes, Jeremy Maclin was out for a good chunk of that stretch, but this six-target, two-touchdown outing came when Maclin was back and able to play 75% of the snaps. Hill played just 45% of the snaps, but he still pushed his target market share over the past five games to 25.5%. He is impossible to figure out.

This is similar to the Vikings' situation where we know we'll want to target the Chiefs in Week 15 against the Tennessee Titans. The Titans have allowed Cody Kessler, Blake Bortles, Matt Barkley, and Trevor Siemian to all throw for at least 316 yards against them over the past eight games. But the Chiefs' offense is not an easy one to predict.

Again, as with the Vikings, the easiest route is probably via tight end with Travis Kelce, who is both safe and stupidly good at football. Hill's continued usage despite a low snap rate forces us to at least consider him even if we will swallow decent ownership. Just don't forget about Maclin here, who serves as an interesting pivot against a struggling secondary while providing the advantage of actually being on the field almost all the time.