Market Share Report: Ty Montgomery's Stock Is Rising

Red-Zone Market Shares

1. LeSean McCoy Handles Bills' Limited Red-Zone Work

If you want to get a LeSean McCoy owner's blood boiling, just bring up Mike Gillislee. It's recommended you do so remotely, so as to not be within arms reach of the antagonized party. Elbows finna fly.

We had heard throughout last week that the Buffalo Bills would continue giving Gillislee goal-line looks after he vultured a pair of touchdowns from McCoy in Week 13. We got a limited test of that in Week 14, but in that short glimpse, McCoy held the advantage.

Battling some heavy snow, the Bills ran just six plays in the red zone Sunday. McCoy carried the ball twice, and he garnered three targets from Tyrod Taylor with the other going to Sammy Watkins. McCoy was basically the team's entire red zone offense. The circumstances for that game were a bit odd with the weather and the heavy deficit, but we certainly shouldn't consider McCoy's role in close to be completely gone.

With a matchup against the defense-deficient Cleveland Browns on tap, this is a reassuring development for McCoy. We don't want to plug him in for DFS -- and not use either David Johnson or Le'Veon Bell -- if Gillislee's going to snag all of McCoy's looks in scoring position. At least based on Week 14, it seems we can have a decent amount of faith in McCoy's touchdown potential going forward.

2. Malcolm Mitchell's Upside Won't Stop Inflating

Once Malcolm Mitchell took over as a starter for the New England Patriots, you knew he'd be a solid fantasy asset. Any heavily-involved piece attached to the efficiency of Tom Brady is going to have some sick value, especially if he has some talent to boot.

It was just hard to know he'd be this good.

Mitchell snagged four more red zone targets Monday night, converting one into a touchdown. He now has at least one red zone look in each of the past four games, accounting for 33.3% of the team's total red-zone looks over that span. That plus Brady is a recipe for sweet, sweet sensuousness.

You're probably not going to want to use Mitchell in Week 15 as the Patriots head west to Denver. But don't forget about him Weeks 16 and 17. As long as nothing changes with his role, he's going to be a guy who should be high on our radars with unlimited upside.