Market Share Report: Latavius Murray Rises From the Ashes

Target Market Shares

1. Michael Thomas Is a Reliable Option

The New Orleans Saints' passing-game distribution has been a source of discontent each of the past two years. Because Drew Brees spreads the ball so well, it's hard to find a guy who will consistently get a dependable number of targets.

Michael Thomas may finally be that guy.

Thomas had 13 targets Sunday, his third time in the past four games with nine or more targets. He has a 20.5% target market share over those four games, and he has averaged 6.5 receptions for 80.75 yards and 0.75 touchdowns per. The kid's good.

Thomas' only deterrent is his schedule. His next two home games are against the Seattle Seahawks and the Denver Broncos, both among the best defenses in the league. He does have a game in between there, though, against the San Francisco 49ers, and even with that one on the road, you can bet Thomas will be in play.

2. Mike Wallace Is Developing a Floor

Mike Wallace -- when he has been the good Mike Wallace -- has always had big-play abilities. Now, though, he's getting a heavy amount of volume, and it's starting to make him more than just a boom-or-bust dart throw.

Wallace has at least nine targets in each of the past four games, a stretch that extends even before Steve Smith went down with an ankle injury. This gives Wallace a 23.0% target market share over that span, easily the tops on the team.

The Baltimore Ravens are on a bye this week, but they have some intriguing matchups after that. With Wallace's usage of late, he'll warrant a look in those spots, and you'll likely be able to feel better about plugging him into your lineups than you have in the past.

3. Jimmy Graham Is the Seahawks' Lone Bright Spot

There hasn't been a whole lot to love in the Seattle Seahawks' offense this season. They've scored 12 or fewer points in half of their games, including a doozy of a 6-6 tie in Week 7. Russell Wilson looks dinged up. Tyler Lockett has battled injuries most of the season.

Then there's Jimmy Graham, basking in the glow of fantasy relevancy.

Graham has at least 8 targets in each of the past four games, capped off by a 10-target night in Sunday's tie. He leads all tight ends in target market share over his past three games at 26.0%. He has become the team's top pass catcher, and if they ever get back on track, he could absolutely catch fire.

With the Saints on deck next, the revenge-game narrative will be pumping in full force. But there is at least merit to it with how heavily Graham has been involved in the offense of late. It may be time to just swallow that chalk, pay up, and hope Graham's new role is here to stay.