Market Share Report: Should We Worry About Alshon Jeffery?
We don't have the benefit of taking a "wait and see" approach often in the NFL because the season is so short. With a 16-game schedule, we basically have to take whatever information we can get and run with it to draw quick, actionable takeaways.
Three weeks into the season may not seem like a lot, but we've got a boatload of goodness to work with now if you're willing to look at the right data.
Specifically, market shares are going to start stabilizing at this point, giving us a solid view of what role teams view their assets as occupying. Every team in football has run at least 171 plays, and that's a big enough sample to show us how they want to distribute the football.
As such, let's take a look at some of what we learned through the first three weeks and how that may have changed in Week 3. If you're a premium member, you can do this yourself using our new trends tool, which shows information on carry market shares, target market shares, and red-zone usage to give you a full scope of who's getting opportunities and which of those opportunities are carrying the heaviest weight.
Let's dive into each of those three aforementioned categories to see what we've learned early on this NFL season.