Market Share Report: We Underestimated Matt Forte

It's Panic Time on Devonta Freeman

Red lights are flashing. Horns are blaring. The smoke is billowing as Nancy two cubicles down screams and slowly rips her eyebrows out one hair at a time.

This is the expected reaction to reading the Atlanta Falcons' boxscore from Sunday.

Every worst fear of those who invested in Devonta Freeman came completely true. Freeman carried the ball 11 times for 20 yards, nearly mirroring the numbers of backfield mate Tevin Coleman at 8 rushes for 22 yards.

That's okay, though. Even if Coleman were to cut into Freeman's rushing market share, at least we know Freeman has a locked-down role in the receiving game to elevate his floor.

Yeah. No.

Coleman actually out-targeted Freeman, 6-4, turning those 6 targets into 5 receptions for 95 yards. Meanwhile, Freeman hauled in 4 passes for 20 yards. This situation could not be any worse.

What further blackens the sun for Freeman owners is that this all came in a game in which the Falcons trailed. That should have been a game script that favored Freeman, but instead, he was only on the field for four more plays than Coleman. It's important not to overreact to one game, but this one has every warning flag that a single game could possibly possess.

Right now, these two are virtually even in the Falcons' backfield. If you're a season-long owner, it might be time to try to find a dance partner for Freeman. For DFS, it's hard to have faith in either asset being a reliable option on a week-to-week basis. Sometimes, it's best to avoid situations even when upside exists amid the ambiguity, and this seems to be one of them.