NFL
Can Alshon Jeffery Outperform His Fantasy Football Draft Cost in 2016?
Jeffery is the top dog in his offense, but can he outperform his second-round draft price?

I'm not sure you'll find many people who actually have an opinion on Alshon Jeffery who have a negative opinion on him.

That is to say that I'm pretty sure people realize that Jeffery is good at football. The same is true for his fantasy football perception.

Jeffery, who finished 42nd among fantasy receivers in PPR scoring last year, is currently being drafted as the 10th receiver off the board in PPR formats, per FantasyFootballCalculator.com. He played in just nine games last season, but owners are trusting that he'll return to form. After all, Jeffery finished 2014 as the WR10 and 2013 as the WR8 in PPR formats.

But is paying top-dollar for Jeffery, the 10th receiver off the board and 19th overall, a smart strategy this season?

Jeffery's Analytics

Among 54 receivers with at least 75 targets in 2015 (Jeffery saw 94), he ranked 31st in Reception DeAndre Hopkins' season-long mark, and only Julio Jones' 31.1% and Antonio Brown's 31.0% topped it.

If that rate maintained over the Bears' 556 drop backs, he would have seen roughly 163 targets, which would have ranked seventh last season among receivers.

The problem with relying on that market share number is that he did it over just nine games, and it was pretty dang elite. That's not to say that he can't or won't replicate it. However, the problem with relying on his market share from 2013 and 2014, which were 16-game seasons, is that he played second fiddle to Brandon Marshall.

Still, that market share of 23.37% (again, we're talking all drop backs and not just pass attempts), at the same 556 drop backs would equate to 130 targets. Even if we were to lop off those 56 drop backs (based on nothing -- it's just a thought experiment) and the Bears challenged for a league-low in drop backs (491 last year by the Rams) and if Jeffery went back to his second-fiddle market share, he'd still be seeing about 115 targets over a full season.

The takeaway here is that unless the combination of Zach Miller, Kevin White, and the other receiving options steal as many targets as Brandon Marshall used to Jeffery will see top-10 volume even in a run-heavy offense.

You really have to look for ways to doubt his opportunity in 2016.

But Is It Enough at His Cost?

That's the question, really. Is buying Jeffery with a mid- to late-second-round pick worth it? Yeah, most likely.

Our initial projections peg Jeffery for 82.35 catches, 1,205.16 yards, and 8.13 touchdowns, good enough to place him in the top-10 projected receivers for this season. And we already know that only injury or some very strange target distribution will keep him from challenging for a top-tier target number.

A true breakout could help Jeffery wind up outperforming his ADP, which isn't easy as a top-10-or-so pick at a position, and even if the Bears aren't a top-half passing offense in terms of efficiency -- we project them to finish as the 21st-ranked passing offense this year -- Jeffery is all but assured to get his work.

As for the secondary options such as Miller and White, the run-heavy, inefficient offense might be a bane. But for Jeffery, nothing seems to be able to hold him back but his health.

Related News

An Introduction to FanDuel Research

Jim Sannes  --  Jul 14th, 2016

The Late-Round Fantasy Football Podcast, Mailbag 7/21/23

JJ Zachariason  --  Jul 14th, 2016

The Late-Round Fantasy Football Podcast, Approaching Unique Leagues

JJ Zachariason  --  Jul 14th, 2016