If you've never read a football article on numberFire before (shame on you), then you may not be aware of our Net Expected Points (NEP) metric. NEP looks past basic statistics like yards and touchdowns and instead looks at how well a player performs versus how he's expected to perform. After all, a 15-yard gain on 3rd-and-15 is much more impactful than a 15-yard gain on 3rd-and-20, right?

Before you get going to the rest of the article, check out our ProFootballFocus.com's average depth of target data, that's certainly the case. Jarvis Landry, for instance, had the second lowest average depth of target in the NFL among receivers last year. Brandin Cooks, Kendall Wright and Doug Baldwin each were low on the list as well.

What you tend to notice with this type of data, though, is that it can become increasingly difficult for these wideouts to make a name for themselves in fantasy football. Touchdowns and big plays matter, and when you're not adding to a team's bottom line at a strong enough pace, your performance will suffer, especially in standard, non-PPR leagues.

These players, then, need volume to really do something big in pretend pigskin. And that's precisely what I found with Jarvis Landry.

Keep that in mind as you approach your drafts next month.