Week 13 Fantasy Football Market Share Report

As we lead into the fantasy playoffs either this week or next, it's often the time we second-guess ourselves the most. It's a time we need to remind our itchy lineup fingers to not get too cute with lineups.

If you have a starter either carrying the load or getting a nice market share, you have to ride the wave. This week in the Market Share Report, we look at players who are standing out or reclaiming their status as a can't-miss option.

Rushing Market Shares

Clyde Edwards-Helaire

Much of the fear behind playing Clyde Edwards-Helaire was the lack of passing down work and targets. But that fear was pushed aside on Sunday night.

Edwards-Helaire led the Kansas City Chiefs' backfield in both carries and snaps against the Denver Broncos, who were never in the game, and he split the passing game work with Darrel Williams. Edwards-Helaire logged 29 snaps and 14 routes compared to Williams' 26 snaps and 19 routes. Both players would see three targets apiece. Derrick Gore was an afterthought and only played two snaps.

Just as importantly, Edwards-Helaire dominated the work on the ground, adding 14 rushes for 54 yards. His 70% rushing market share puts him back in line for RB2 status heading into the playoffs.

Miles Sanders, Eagles

If we had any doubts of who the market share leader is with the Philadelphia Eagles, Miles Sanders erased them on Sunday.

Sanders rushed 24 times for 120 yards, and he caught 3-of-3 targets for 22 yards. And with Boston Scott only playing a few snaps after missing practice all week due to an illness, it was Kenneth Gainwell who got the second crack with 12 carries for 54 yards.

Sanders’ 66% rushing market share (excluding receiver and quarterback carries) makes him an elite option following the Eagles' Week 14 bye.

Receiving Market Shares

Jerry Jeudy, Broncos

Jerry Jeudy was the lone bright spot among the Broncos' wide receivers on Sunday night.

Jeudy hauled in 4 receptions for 77 yards, ceding most of the rest of the work to running back Javonte Williams, who would lead the team in targets (9) and catch 6 for 76 yards and a touchdown out of the backfield.

Jeudy tied Courtland Sutton for the target lead (six) among Denver receivers, but Teddy Bridgewater missed Sutton on nearly every pass.

Confidence isn’t high in the Denver passing attack, but Jeudy could be a sneaky flex play when the Broncos host the Detroit Lions in Week 14.

Tyler Lockett, Seahawks

Since Russell Wilson returned, it’s been Tyler Lockett and not D.K. Metcalf who has popped in the Seattle Seahawks' passing game.

Lockett and Metcalf were both targeted eight times in the Week 13 win over San Francisco. But Locket hauled in 7 receptions for 68 yards and a touchdown.

Metcalf saw his most production since Wilson’s return, but it was still few and far in between. Lockett is a solid WR2 or flex play down the stretch.

Red Zone Market Shares

Joe Mixon, Bengals

As teams go, the Cincinnati Bengals have been less than elite in the past few weeks, but Joe Mixon is finally making his elite running back season apparent in 2021.

In the red zone, it’s all Mixon. With 28 red zone carries, Mixon ranks 11th in the NFL among running backs and has 10 red zone rushing touchdowns

Mixon is averaging 77.3% of the red zone rushing work for the Bengals. He’s a sure-fire elite RB1 down the stretch.

Cameron Brate, Buccaneers

There are a lot of great options in the Tampa Bay Buccaneers' offense, but among them is tight end Cameron Brate, who currently sits fifth in red zone receiving targets with 16 (tied with Robert Woods).

Despite playing alongside Mike Evans, Chris Godwin, and Rob Gronkowski, Brate is getting many looks despite only two touchdowns.

He’s a nice option who is likely to single coverage and a decent amount of red zone looks down the stretch.