​Week 10 Fantasy Football Market Share Report: Josh Reynolds Keeps Rising

Fantasy football never stands still. It's somehow already Week 11, so we have plenty of data to go off of for 2020. Let's dive into some of the usage trends from this past week and see if we can pull anything meaningful to help our squads down the stretch.

Rushing Market Shares

Jonathan Taylor, Colts

Jonathan Taylor is becoming known as the weak link in the three-headed Indianapolis Colts backfield, and Week 10 likely cemented that thought for most people, as Taylor played just 17 snaps despite Indy seeing a positive game script.

The win over the Tennessee Titans was the Nyheim Hines show. Hines racked up 115 total yards and scored a pair of touchdowns -- all while pacing the backfield with a 56 percent snap share. Hines is clearly worth picking up.

But don't bail on Taylor quite yet -- even though you probably really want to after he accounted for only 25.9 percent of the Colts' running-back carries last game. It's important to note that Hines' snap share and rushing volume (12 carries) were season-best clips. The carries were actually the second-most of his career and only the third time in 41 games that he's logged double-digit carries. In the previous three games, Hines had seen only seven total carries.

Hines was having a day against the Titans, and the Colts chose to ride him. But while Hines' passing role will likely stick, he probably won't be getting that many carries very often. There's room for Taylor to remain fantasy relevant. He still leads the team in carries this year with 113. Jordan Wilkins is a distant second with 68.

I don't mind the idea of trying to buy-low on Taylor now in the hopes that the pendulum swings back his way. The past couple weeks should have made him much easier to acquire, and it's hard to believe Wilkins is going to keep eating into the volume of Indy's 2020 Round 2 pick. Maybe that's exactly what will keep happening, but it's a risk I'm willing to take with Taylor's stock where it is.

Wayne Gallman, Giants

Wayne Gallman has taken the reigns of the Giants' backfield, and after Devonta Freeman went on injured reserve, Gallman’s role down the stretch looks to be locked in.

Gallman surged to a 66.6 percent share of Big Blue's running-back carries in Week 10 while crushing home to two touchdowns. Gallman now has 10, 12, 14 and 18 carries over the last four. Alfred Morris was a distant second with eight rushing attempts last week.

The Giants' meh offense caps Gallman's ceiling, but he'll be a solid play in their next game against the Cincinnati Bengals, which comes after the Week 11 bye.

Receiving Market Shares

Josh Reynolds, Rams

Josh Reynolds likes to poke his head into the Los Angeles Rams' receiving mix in the second half of the season, and he's doing it again this year.

In Week 10, the Rams' first game after their bye, Reynolds finished with 8 receptions for 97 yards. He garnered top billing for LA, seeing 27.7 percent of the Rams' wide-receiver targets. He's now logged 8, 9 and 10 targets in the last three games, working himself into flex territory. He also tied Robert Woods for the team lead in Week 10 with an 80 percent snap share, while Cooper Kupp was in on only 53 percent of the snaps. Reynolds has now played at least 70 percent of the snaps in five straight games.

Kupp's usage is something to keep an eye on as he trended downward after the bye last season, too. The Rams are going with a more run-heavy offense this season, but Reynolds is seeing enough snaps and targets to be worth using until we're shown otherwise.

Curtis Samuel, Panthers

Curtis Samuel had a spike game in Week 9, but he flopped in Week 10, finishing with only five targets and eight yards. Instead, it was D.J. Moore's turn.

While this Carolina Panthers passing game has been a little tougher to pin down than what we thought it would be at the start of the year, Samuel is being used enough that we can write off this dud. He still saw a 17.8 percent share of the targets, so it's not like he disappeared. Samuel has now played between 71 percent and 76 percent of the snaps in three consecutive games.

Ideally, Teddy Bridgewater would be able to suit up this week because the matchup versus the Detroit Lions is a great one. Detroit let Alex Smith flirt with 400 yards in Week 10.

Red Zone Market Shares

Jerick McKinnon, 49ers

With 17 red zone rushing opportunities and 5 touchdowns on those carries, Jerick McKinnon is proving to be a strangely consistent red zone force for the San Francisco 49ers. He has accounted for a 37 percent share of the team's red zone rushing attempts, and he's a fine start most weeks while this backfield is banged up.

And it got even more banged up with JaMycal Hasty suffering a broken collar bone this past week. The return dates for Tevin Coleman and Raheem Mostert are still unclear, so start McKinnon with confidence after San Fran's bye.

Zach Pascal, Colts

It's become pretty apparent T.Y. Hilton isn't the same dude, so there's opportunity up for grabs in the Colts' offense. Michael Pittman Jr. is emerging and might have played his way into the team's number-one receiver role in Week 10. But Zach Pascal is worth a look, too.

Pascal has been solid overall, and he leads the Colts in red zone receiving targets with 10, scoring twice on those looks. He's garnered a 23.3 percent share of Indy's red zone targets.

Pascal played 67 percent of the team's snaps in Week 10, tied with Hilton. The Colts have some friendly matchups on the horizon after this week's game versus the Green Bay Packers, too, with two contests against the Houston Texans as well as clashes with the Titans and Las Vegas Raiders.